Category: submission



As the world of sport turns its eyes towards Paris for the Ryder Cup, the French Golf Federation (FFG) and Provision Events (PVE) are making sure that visitors to the city of love can experience the excitement of the biennial showdown between Europe and U.S.A without having to step inside the ropes of Ryder Cup venue Le Golf National.

In the centre of Paris, outside the Hotel de Ville, home to the Paris council, the French Golf Federation has commissioned PVE to create a Ryder Cup experience that will entertain and educate visitors to the city in the 2 weeks that lead up to France’s first ever Ryder Cup. During the process of bringing the Ryder Cup to France, the FFG was clear in its desire to bring golf to a wider audience and the role that a downtown fan experience would play, as Olivier Denis-Massé, Managing Director of Communication, Media, Marketing and Partnerships at FFG explains, “When we first bid to host the Ryder cup 8 years ago a fan zone was an important part of the global project. A lot of Parisians will not go to Le Golf national and we wanted to offer the chance to watch the Ryder Cup downtown and for those who have never played golf to experience the excitement of the event? This is also an opportunity for our clubs to meet potential new golfers and provide the opportunity for them to play the game.”

At 3200 square metres and filled with activities designed to help visitors experience the excitement of the Ryder Cup, this fan experience is one of the most ambitious designs and build that PVE has undertaken, a fact that isn’t lost on Nick Clemens, co-founder of PVE. He said, “This isn’t our first Ryder Cup but it’s certainly our biggest. It’s always special to be involved in the Ryder Cup but to create something of this scale and technical complexity in the heart of Paris really is a hugely exciting prospect and a resounding endorsement of our ability to deliver fan experiences on the biggest stage.”

With a big screen showing coverage of the action at Le Golf National, fans will be able to drink in the atmosphere of the event while taking part in various golfing challenges. With activities that include golf simulators, 100 foot putt, kidzone, chipping and bunker areas, free golf lessons and even a putting course that is a replica of the last 4 holes of the Ryder Cup course, the fanzone will be a test of golf for enthusiasts as well as an opportunity for anyone to pick up a club for the first time. With such a range of potential customers, the design and activation of the fanzone has had to draw on all of PVE’s experience in delivering large scale experiences, a key factor in them winning the bid to provide the downtown experience, as Denis-Massé concludes, “In order to make the downtown fan zone successful we have chosen PVE as a stake holder as we’ve seen what they have done for major golf events around the world. It has been key in our decision making process to have a skilled and experience company which understood clearly our brief and gave us the best proposal, based on their experience.”




With record temperatures and record rainfall, is your gear ready whatever the elements throw at it?

Whether you’ve been sweating through the hottest July on record in California1, swimming in the wettest July on record in Pennsylvania2, or combining the two in Arizona which has had both above average temperatures and rainfall1&2, one thing is for sure, the weather in 2018 has been far from normal.

And it’s not just this year. Since 2015 every state in the U.S. has experienced above average annual temperatures3, with a large proportion coupling that with above average rainfall4. It seems the only thing we can predict at the moment is that the weather will be unpredictable!

But golf goes on. And while the changeable weather might put off a few, the rest of us are out there on all but the hottest or wettest days doing our best to enjoy the game.

So what does the changing weather mean for golfers? And how can choosing the right gear help them get the best out of their game?

“The unpredictability of the weather isn’t just a challenge for golfers,” comments Ralf Niesing, head designer for golf bag specialists BIG MAX USA. “As golfers are faced with changing conditions we need to make sure that our equipment will function at its best whatever the weather.”

“Over the past five years our focus has been on developing the best water-proof and water-resistant bags on the market but that can’t be at the expense of practicality when the sun comes out. Very few golfers have the luxury of having a wet weather set up so as designers we need to make sure that whatever conditions a golfer wakes up to, their equipment is ready to perform.”

But with so many variations in the weather the ‘Goldilocks’ combination of equipment that is ‘Just Right’ whatever the weather is a puzzle that is very hard to solve.

“You have to start with the golfer and their needs, but those needs will differ depending on their location and certainly more often these days, on the way the weather is behaving. So a manufacturer’s target has to be to provide the best solutions for any variations. Take for instance our two bag lines – Dri Lite and Aqua. Aqua is 100% waterproof with sealed seams and waterproof zippers. It has a hydrostatic rating of 10,000 meaning 10,000mm of rain can fall on it in 24 hours and it will stay dry inside. Dri Lite has all of those features without the seam sealing, so it carries a rating of 2000. In most situations our Dri Lite bags will keep out average rainfall, but if you are likely to be playing courses in areas prone to downpours, like Bandon Dunes, I’d suggest the Aqua every time. If you are in an area where you get occasional rain or if you want to be protected just in case, then Dri-Lite is the line for you.”

Niesing continues, “So we have two lines that lead the field in waterproof technology, but we don’t want to be the ‘waterproof bag’ company. To make sure of that, we have to think about practicality in hot weather that doesn’t compromise our wet weather performance. So we take care to pick materials which can resist extreme temperatures and remain durable under the stress of the heat. This goes for our colours too. Our bright European styling is one of our most recognisable design points so we have to work out ways that minimise fading in direct sunlight. Out of these different needs we developed our unique waterproof material that is incredibly lightweight, durable in rain and sunshine, washable if it gets muddy or dusty and keeps its colour whatever the weather.“

“They say that necessity is the mother of invention and I do truly believe that we as manufacturers will have to accomodate climate fluctuations more and more in our designs over the coming years. The trends are there to see, so if we want to continue in our aim of making a golfers life on the course easier and more enjoyable we have to be increasingly creative in our solutions to the problems that they face. So far I think we have done a great job at BIG MAX but rest assured, we’re already working on the next generation of products that are led by golfers‘ needs and among the leading manufacturers I don’t think we’ll be alone in thinking that climate will be an important part of those next steps.“

For more information on BIG MAX wether proof innovations visit

*All data taken from National Centers for Environmental Information








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Provision Events (PVE) is delighted to announce that it has been shortlisted for two prestigious Field Marketing and Brand Experience (FMBE) awards.  The Award shortlists relate to its partnership with Callaway Golf on the 16 city, 33 date U.S. Coast to Coast Callaway Rogue Tour Experience (RTE).

The Field Marketing and Brand Experience Awards have been running for 14 years and are the largest celebration of field and brand experience marketing in Europe. The awards attract submissions from the leading creative agencies in the sector, representing some of the biggest brands in the world.  In the categories in which PVE will compete for the 2018 awards, shortlisted brands include BOSE, DHL, Mercedes Benz, O2 and Tetley. 

The Provision Events / Callaway Rogue Tour Experience (RTE) submission highlighted the work undertaken by PVE on a four month, 16 city, 33 date Tour that invited golfers to experience the use of Callaway Golf products and engage with the brand in a fun and exciting way. The Tour has been shortlisted in two categories. In the Field Marketing section the RTE is up for ‘Most Effective Retail Sales Experience / Sales Event’ and in the Brand Experience section it has been shortlisted for ‘Operational Success of the Year.’

Nick Clemens, Co-Founder of PVE is delighted that his team is getting the recognition they deserve for a project of such scale.  He said, “The Rogue Tour Experience has been a phenomenal success for us and for Callaway.  The design, production and logistics are some of our best work but the real success has been down to the hard work and dedication of the team on the ground in the U.S. The guys have covered just under 3000 miles and at every stop have delivered the Experience with the same professionalism and enthusiasm as they did the first. Every member of the PVE team has been involved in this project in some way, so I’m pleased that the judges recognised what an incredible achievement it has been.”

The criteria that the panel have used to judge the success of the Tour include sales success and the ways in which it enabled consumers to engage with the Callaway brand.  Among numerous indicators that the awards panel considered were the 5000 U.S. golfers who engaged with the RTE and the average 78% uplift in dollar value sales at each venue, with three venues reporting 130% uplift.

Kirsten Everett, Senior Retail Marketing Manager at Callaway recognises the impact that the PVE team has had on elevating the RTE into the success it has become. She said, “From the very first designs of the RTE, PVE’s ideas have met our brief perfectly. To then see all the work convert into the buzz and sales outcomes achieved by the Tour is hugely satisfying. Since the very beginning of this project, Provision has been fantastic to work with. Their level of professionalism, the high-quality production value of the space, their ability to troubleshoot on the spot and the experience of the Event Managers, have all aided in a well-executed tour around the country. To see their creativity and hard work being recognized is no less than they deserve.”

The FMBE awards will be presented on 11th October.


New York/National Team Wins 2018 Writer Cup at…

New York/National Team Wins 2018 Writer Cup at Forsgate Country Club

The 11th annual Writer Cup, Presented by Golf Genius Software, at New Jersey’s Forsgate Country Club was captured by the team representing New York/National media. The Writer Cup is a popular match for bragging rights between journalists from the Metropolitan New York/National team and New Jersey/Pennsylvania team scribes.  Forsgate Country Club created this spirited event and has hosted all 11 tournaments.

A field of 60 players competed for the coveted Writer Cup title.  For the second year, Golf Genius provided its live scoring and tournament management capabilities which enabled each team’s members to track the competition on their smartphones.  During the traditional steak and lobster dinner that followed play, Chris Schiavone, Forsgate’s Managing Partner, was presented with a charitable donation to the Forsgate Foundation by Michael Zisman, Golf Genius Software’s founder and CEO.  The Forsgate Foundation benefits a variety of community service organizations and area caddie scholarships.

Heritage Links Working on a Comprehensive Reno…

Heritage Links Working on a Comprehensive Renovation of the Renegade Course at Desert Mountain

Heritage Links, one of the world’s foremost golf course construction companies, is involved with an encompassing 18-hole renovation of the Jack Nicklaus Signature Renegade Course at Desert Mountain in Scottsdale, Arizona.  The extensive work includes new greens, bunkers, tees, cart paths, drainage, irrigation, lake construction and grassing.  The highly regarded Nicklaus design, which opened in 1987, was the first of six Jack Nicklaus Signature Courses at Desert Mountain.

Few improvements, however, had been made to the Renegade Course since it opened.  Nicklaus Design created a new master plan which Heritage Links is in the process of implementing.  As a signature design, Jack Nicklaus has been personally involved with the project and has conducted site visits and provided critical oversight about the renovation.

Once described by GOLF Magazine as “the most versatile course in the world,” the Renegade is unique for its original dual-green layout concept where each golf hole has either two individual greens or one large double green.  Combined with a variety of tees, the golf course offers an exceptional number of options for set-up and play.

The renovation is on track for a mid-December completion.  The construction work is being managed for Heritage by Mark Maldonado with project management provided by Heritage Links Vice President, Oscar Rodriguez.



#1 European golf bag brand, BIG MAX, launches AQUA and DRI LITE technology in U.S. market.

BIG MAX, Europe’s most owned Push Cart brand and #1 European Golf Bag brand, is launching its award winning technology to the U.S. market.  With five great looking designs across two award winning technologies – AQUA and DRI LITE – BIG MAX golf bags are set to make a huge impact when they arrive at retail this June.

The technology underpinning the AQUA line is the new DROP STOP system that guarantees the bags are 100% waterproof. Using waterproof fabric with unprecedented waterproof rating of over 10.000mm*, sealed seams and specially designed Japanese waterproof zippers, the AQUA range delivers an unrivalled level of design and waterproofing using ultra-lightweight, tear resistant and washable materials.

DRI LITE technology delivers a washable, water resistant golf bag that is the equal of what most brands in the market call ‘Waterproof’. Most other brands would call DRI LITE waterproof, but with the time and expertise taken to ensure the AQUA range is 100% waterproof, BIG MAX are happy to call DRI LITE water resistant, knowing it will keep all but the wettest, winter days at bay.

With two award winning technologies at the heart of the construction, each bag in the series is strong, stylish, waterproof and washable. And with a range of excellent features combined with a unique, cool Euro look and feel the new BIG MAX line is the complete package.

The AQUA Sport 2 is the second generation of BIG MAX’s most successful cart bag. With a 14-way, 9.5-inch organizer top, full length dividers, 7 spacious pockets, oversize putter well for large grips and weighing in at just over 5 lbs, the Sport 2 is a leader in the field of practicality. To further enhance its waterproof capability the Sport 2 also has a clear rain hood with dual zips giving easy access from either side. A host of neat features like dual strap and umbrella positions, holders and accessory storage options finish off the practical features on this stylish new addition to the BIG MAX AQUA line.

The AQUA Wave is a stylish, lightweight, and 100% waterproof stand bag. The Wave’s 8 ½” top extends into 4 full length dividers, while its 6 waterproof pockets, air channel straps and ultra-light weight of just over 4lbs make the bag a hugely practical and colorful addition to any golfer’s gear.

The AQUA Ocean is a 100% waterproof, compact stand bag that has space to spare and weighs just 3 ¾ lbs. With an oversize top the Ocean is designed for ease of use and with 5 waterproof pockets has plenty of storage options. Practical features such as glove, towel and umbrella holder, combined with space for a full set of clubs mean this stylish bag allows golfers to travel and play without compromise.

DRI LITE Active offers practical solutions to all a golfers storage needs in a stylish, water resistant package. A  9 ½“, 14 way top and an oversize putter well to fit the largest grips will keep all a golfers clubs in order, while 9 pockets, including fully waterproof valuables pocket, glove, dual umbrella positions and towel holder will pack away even the most well equipped golfers’ gear with ease. Ultra-lightweight at well under 5 lbs and available in a range of stylish colour combinations, the DRI LITE Active looks great and delivers on the course.

DRI LITE G is a full-size stand bag that belies its capacity with a weight of less than 4 ½ lbs. A 14-way divider separates the 9” top giving plenty of room for a full set of clubs. An air channel strap for breathability across the back enhances comfort for the carrier while leg lock enables the ‘G’ to be perfectly stable on a cart. 7 pockets along with DRI LITE technology finish off the practical features and a fantastic price make it a great buy for those carrying with a full set of gear.

*Hydrostatic testing of waterproof fabric gives a mm per 24 hours rating. This refers to the amount of rainfall a fabric can withstand in a single day. Thus, a 10,000mm waterproof rating means the garment can withstand 10,000mm of rainfall in a single day without letting moisture in.

AQUA Sport 2 – $299.99, available in Black/silver, Charcoal/Black/Red, Silver/Black/Cobalt, Red/Black/Silver, Navy/Black/Silver

AQUA Wave – $249.99 available in Black, Red, Yellow, White/Orange, Petrol

AQUA Ocean – $179.99, available in Black/Red, Red/Black

DRI LITE Active – $229.99, available in White/Red, Charcoal/Fuchsia, Navy/Black/Silver, Black/Red

DRI LITE G – $199.99, available in White/Orange, Navy/Silver, Silver/Black/lime, Charcoal/Black/Orange, Black/Red

For more information on the BIG MAX bag line visit or follow socially:



ShortGolf® Celebrates 10 Years as the World’s …

ShortGolf® Celebrates 10 Years as the World’s #1 Developmental Product for Youngsters and New Golfers

ShortGolf®, the manufacturer of golf products designed to make golf fun and easy for all ages, is celebrating 10 years of providing modified golf equipment for kids and adults who are learning and playing the game for the first time.   Considered by industry leaders as the preferred entry-level training system for golf pros and instructors when it comes to teaching golf to new learners, ShortGolf’s program builds on the fundamentals of putting, chipping, pitching and full shots to develop playing ability quickly and effectively.

“We have been in business for 10 years and have been extremely successful throughout Europe, Asia and the U.S.,” says Jonathan Apps, Global Brand Manager of ShortGolf.  “Our establishment and expansion into the U.S. ensures that our reach gives ShortGolf the exciting opportunity to provide our equipment and programming to a broader audience.  We are proud of our relationships with The First Tee, PGA TOUR, LPGA Foundation, PGA Sections, and we anticipate a significant involvement with the National Recreation and Park Association.  ShortGolf will play a critical role in growing the game of golf in the U.S. and across the world.”

According to Dr. Gary Wiren, PGA Master Professional and member of the PGA Hall of Fame, “ShortGolf is one of the first brands people turn to when they want a fun approach to trying golf for the first time (or even afterward).  It is perfect for kids, adults, families, golf clubs, coaches, and even schools and institutions. Each product is specifically designed to make the aspect of golf it is focused on memorable, which certainly helps in the learning and memorization process that accompanies golf.  Success is soon to follow once you use a ShortGolf product.”

The ShortGolf product line is available online at and the new ShortGolf “Hitta! Pack” for home use soon will be available nationwide at select retail outlets.



SAN DIEGO, 13 August 2018 – Lamkin Corporation – the original manufacturer of premium golf grips – is very proud to announce Danielle Kang, the winner of the 2017 Women’s PGA Championship, as their new LPGA brand ambassador and the company’s first female spokesperson.

Upon signing the new multi-year agreement, Kang commented on working with the Lamkin team to create her own customized grips, “I’ve really enjoyed the process of testing and refining my grip selection with Lamkin. It’s a privilege to work with a company that is so committed to developing new grip innovations and groundbreaking technologies. With such a wide assortment of grip materials, surface patterns and sizes, even the most discriminating golfers can find a Lamkin grip that’s perfectly suited to their game.”

In addition to playing with Lamkin grips, Kang will provide valuable player testing, product development feedback and appear in upcoming Lamkin Grips’ advertising and promotional campaigns in the United States and in key international markets. Lamkin is also working closely with Kang on a signature line of golf grips incorporating the company’s patent-pending GENESIS material and new FINGERPRINT TECHNOLOGY.


Bob Lamkin, CEO and President of Lamkin Grips, shares Kang’s enthusiasm for the new partnership and the company’s growing presence on the LPGA Tour, “Danielle is an exceptional athlete who is at the forefront of a new generation of players making the LPGA Tour one of the most entertaining places to watch golf. Since Danielle moved into the spotlight after her Major win, she has handled herself with tremendous confidence and poise. I am extremely proud of this new partnership and look forward to Danielle representing the Lamkin brand to golf enthusiasts around the world.” 

Throughout the upcoming season and in 2019, Kang will be highlighted in various Lamkin marketing and social media campaigns as well as swinging the company’s grips in the world’s biggest Women’s golf events.

More information: Get social: @LamkinGrips.



Provision Events (PVE) is delighted to announce that it has been commissioned to provide the fan experience at the up-coming PGA TOUR Champions Ally Challenge at Warwick Hills. The Michigan course, once home of the PGA TOUR Buick Open is known for its raucous crowds, particularly on the par three 17th hole, so where better to locate the series of fan experiences that PVE has designed to entertain the fans?

Bordering the 17th hole, which was often referred to as the ‘wildest hole on the PGA Tour’ when the Buick Open visited Warwick Hills, PVE will create a bespoke teeing area where visitors can take their “Money Shot” at the specially designed floating green in the middle of the lake that borders the course. In addition to the “Money Shot” experience, fans can test their short game on a PVE putting course and even take on the famous 17th for themselves with a golf simulator featuring the testing Par 3 hole.

Simon Jones, Head of Sales and Business Development at PVE is delighted with the appointment as he comments, “The Buick was such an iconic event and that was largely down to the course at Warwick Hills. It’s such a great golf venue, with fans that combine a knowledge of the game with enthusiasm to have a fantastic day out, so this should be a great event for us. It’s a complicated build for the floating green but we know that when it’s all finished the fans will love taking part. Add in the simulator, the putting area and being right next to the 17th we can’t wait to be part of what promises to be an incredible event.”



With its fourth generation of Fold Flat push cart technology, BIG MAX stays ahead of the imitators with the remarkable BLADE IP

They say imitation is the most sincere form of flattery, so innovators like BIG MAX have to keep moving to stay ahead of the game. With its 4th generation of Fold Flat technology, BIG MAX has done just that, literally flattening the competition with the new, 3-wheel, BLADE IP.

The IP, stands for Intellectual Property, a cheeky reminder for the chasing pack, but the BLADE IP is such a standout product that it will be a hard act to follow. At a folded size of 34 ½” x 24 ½“ and an incredible depth of less than 5” the BLADE IP is hands down, the most easily stored and transported push cart on the market.  In its folded state it fits in virtually any car’s trunk with a full golf bag placed on top. If space is truly an issue then the IP will slide neatly behind the front seats with its carry case (sold separately) keeping everything clean.

While the BLADE IP matches the flattest of BIG MAX’s carts, the real step forward for the IP is the folding mechanism. Once the height adjustable handle is folded down, simply fold the cart flat and lift the BLADE IP to see the back wheels automatically flip under the body. With a push of a button on the front wheel, the whole cart folds flat and is ready to be packed away.

Aside from its unique folding and storage qualities, the BLADE IP stands out for its robust, stable construction, that is backed up by a 5 year warranty, and its ease of use on the fairways. Adjustable bag brackets accommodate even the largest Tour bags and the double foot brake keeps the BLADE IP in place even on the hilliest courses. Integrated drink holder, storage compartment in the handle, ball, tee and double scorecard holder keep all your necessities close to hand and multiple Quick Lok and Quick Fix bases are ready to clip in BIG MAX accessories such as an umbrella holder, GPS holder, sand bottle holder, BIG MAX Super Net and BIG MAX Drop Stop Rain system.

Available in Black, Black/Lime, White, White/Lime, Phantom/Red, the BLADE IP retails at $349.99 and will be in stores from the end of June 2018. For more information please visit