Category: pga

FRENCH GOLF FEDERATION TO BRING RYDER CUP EXPE…

FRENCH GOLF FEDERATION TO BRING RYDER CUP EXPERIENCE TO DOWNTOWN PARIS

As the world of sport turns its eyes towards Paris for the Ryder Cup, the French Golf Federation (FFG) and Provision Events (PVE) are making sure that visitors to the city of love can experience the excitement of the biennial showdown between Europe and U.S.A without having to step inside the ropes of Ryder Cup venue Le Golf National.

In the centre of Paris, outside the Hotel de Ville, home to the Paris council, the French Golf Federation has commissioned PVE to create a Ryder Cup experience that will entertain and educate visitors to the city in the 2 weeks that lead up to France’s first ever Ryder Cup. During the process of bringing the Ryder Cup to France, the FFG was clear in its desire to bring golf to a wider audience and the role that a downtown fan experience would play, as Olivier Denis-Massé, Managing Director of Communication, Media, Marketing and Partnerships at FFG explains, “When we first bid to host the Ryder cup 8 years ago a fan zone was an important part of the global project. A lot of Parisians will not go to Le Golf national and we wanted to offer the chance to watch the Ryder Cup downtown and for those who have never played golf to experience the excitement of the event? This is also an opportunity for our clubs to meet potential new golfers and provide the opportunity for them to play the game.”

At 3200 square metres and filled with activities designed to help visitors experience the excitement of the Ryder Cup, this fan experience is one of the most ambitious designs and build that PVE has undertaken, a fact that isn’t lost on Nick Clemens, co-founder of PVE. He said, “This isn’t our first Ryder Cup but it’s certainly our biggest. It’s always special to be involved in the Ryder Cup but to create something of this scale and technical complexity in the heart of Paris really is a hugely exciting prospect and a resounding endorsement of our ability to deliver fan experiences on the biggest stage.”

With a big screen showing coverage of the action at Le Golf National, fans will be able to drink in the atmosphere of the event while taking part in various golfing challenges. With activities that include golf simulators, 100 foot putt, kidzone, chipping and bunker areas, free golf lessons and even a putting course that is a replica of the last 4 holes of the Ryder Cup course, the fanzone will be a test of golf for enthusiasts as well as an opportunity for anyone to pick up a club for the first time. With such a range of potential customers, the design and activation of the fanzone has had to draw on all of PVE’s experience in delivering large scale experiences, a key factor in them winning the bid to provide the downtown experience, as Denis-Massé concludes, “In order to make the downtown fan zone successful we have chosen PVE as a stake holder as we’ve seen what they have done for major golf events around the world. It has been key in our decision making process to have a skilled and experience company which understood clearly our brief and gave us the best proposal, based on their experience.”

www.provisionevents.co.uk

@WeArePVE

PGA TOUR® Apparel Brand Ambassador Robert Stre…

PGA TOUR® Apparel Brand Ambassador Robert Streb Captures Nationwide Children’s Hospital Championship

Perry Ellis International, Inc. would like to congratulate Robert Streb on his playoff victory at the Web.com Tour’s Nationwide Children’s Hospital Championship.

“We applaud Robert for his excellent play and securing his PGA Tour card for the 2018-2019 season,” stated Jack Voith, president of the Golf Division at Perry Ellis International. “Robert is the consummate professional and has been an ideal representative for Perry Ellis International Golf and PGA TOUR® Apparel.”

“I achieved this week what I was trying to achieve, to secure my TOUR card for next year, so it was nice and rewarding to come out on top,” said Streb  after his victory. “I’ll just work on improving and to get ready for next year.”  

Streb is now in his sixth consecutive season on the PGA TOUR® and has gained a reputation as a steady and consistent player.  “The PGA TOUR® is home to the world’s most accomplished golfers,” added Streb.  “The PGA TOUR line of apparel, and the Pro Series, reflects the TOUR’s commitment to excellence, performance and achievement and I am thrilled to represent the only apparel line that is worthy enough to carry the PGA TOUR® name.”  

PGA TOUR® apparel is licensed by Perry Ellis International, Inc., a global leader in fashion apparel and is available at select retailers worldwide.

About PGA TOUR® apparel:

The PGA TOUR® is synonymous with high performance and a commitment to excellence – qualities that have been incorporated into the pro styling of PGA TOUR® apparel. The line offers superior quality, performance and comfort for men and women, golfers and non-golfers alike. PGA TOUR® apparel performs like a champion while remaining a leader in fashion innovation.

About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men’s and women’s apparel, accessories and fragrances. The company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men’s and women’s swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®, Jantzen® and Farah®. The company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel and Guy Harvey® for performance fishing and resort wear.  Additional information on the company is available at http://www.pery.com.

PROVISION EVENTS TO ENTERTAIN MICHIGAN CROWDS …

PROVISION EVENTS TO ENTERTAIN MICHIGAN CROWDS AS ALLY CHALLENGE BRINGS PRO GOLF BACK TO WARWICK HILLS

Provision Events (PVE) is delighted to announce that it has been commissioned to provide the fan experience at the up-coming PGA TOUR Champions Ally Challenge at Warwick Hills. The Michigan course, once home of the PGA TOUR Buick Open is known for its raucous crowds, particularly on the par three 17th hole, so where better to locate the series of fan experiences that PVE has designed to entertain the fans?

Bordering the 17th hole, which was often referred to as the ‘wildest hole on the PGA Tour’ when the Buick Open visited Warwick Hills, PVE will create a bespoke teeing area where visitors can take their “Money Shot” at the specially designed floating green in the middle of the lake that borders the course. In addition to the “Money Shot” experience, fans can test their short game on a PVE putting course and even take on the famous 17th for themselves with a golf simulator featuring the testing Par 3 hole.

Simon Jones, Head of Sales and Business Development at PVE is delighted with the appointment as he comments, “The Buick was such an iconic event and that was largely down to the course at Warwick Hills. It’s such a great golf venue, with fans that combine a knowledge of the game with enthusiasm to have a fantastic day out, so this should be a great event for us. It’s a complicated build for the floating green but we know that when it’s all finished the fans will love taking part. Add in the simulator, the putting area and being right next to the 17th we can’t wait to be part of what promises to be an incredible event.”

www.provisionevents.co.uk

PROVISION EVENTS MARK 14 YEARS OF BUSINESS WIT…

PROVISION EVENTS MARK 14 YEARS OF BUSINESS WITH THE 2018 OPEN CHAMPIONSHIP HSBC GOLF ZONE

14 years after the company made its first foray into events at the 2004 Open fan experience experts, Provision Events (PVE), has reported record attendance and overwhelmingly positive feedback for the series of experiential activities it designed, built and delivered in the HSBC Golf Zone at this year’s Open Championship.

After seeing the large scale fan experience come together at the Open, Nick Clemens, Founder and Managing Director of Provision Events couldn’t hide his delight, “Provision Events was born at the 2004 Open in Troon where me and founding partner Konrad handed out thousands of leaflets to fans in car parks and queueing for buses and trains. We got 1 enquiry! 14 years later and we’ve designed and produced an incredible experience that was the highlight of the entire fan experience at the Open. I’m so proud of the work of the team here and of how far PVE has come.”

With the help of branding partner CSM Live, PVE created a hugely impressive activation for HSBC and IMG. Within the 9600 sq ft area, PVE created seven different activities for fans to enjoy. From team chipping and team drive challenges, through nearest the pin, ‘Street Golf’, individual long drive, memorabilia from past Carnoustie Opens and an 18th hole putting challenge that created a picture of the participant putting for the Championship on the 18th green, the fan experience had activities that were entertaining for both absolute beginners and seasoned golfers alike.

Konrad Brochoki, founding partner at PVE, added, “From those beginnings in Troon we’ve been to the Olympics, The Ryder Cup, the Presidents Cup, Wimbledon, Silverstone and the Hong Kong 7’s, but to come back here to the biggest event in world golf and to be providing the main fan experience for the event is just beyond what we could have hoped. The Open is so special for me and Nick and I couldn’t be happier with the experience we’ve provided for HSBC, IMG and most importantly, the fans.”

The last 14 years has seen PVE creating fan experiences at the world’s biggest sporting events but none have such an emotional attachment for the team as the Open. With this activation showcasing the company’s talents you can be certain that sport fans from all over the world can look forward to be entertained at events by more than just the on field action for many years to come.

www.provisionevents.co.uk

What do I want to get dad for Father’s Day is …

What do I want to get dad for Father’s Day is always a daunting question to tackle. So, Why not get him a set of Wilson C300 irons?

Wilson C300 Irons & C300 Forged Irons

Wilson.com

 $799.99/ Forged- $899.99

C300 (Distance & Forgiveness) iron line represents the first time a double row of Power Holes has been incorporated into our 3-GW irons. 

Five Power Holes in a double-row configuration provide maximum deflection of the face for supreme forgiveness while the additional Power Holes on the top toe and topline mean that every shot is in the sweet spot.

C300 Forged (Distance & Feel) feature soft, forged carbon steel heads with Power Holes along the top and sole to instantly add distance and more accuracy with off center shots.

First Forged Carbon steel irons to feature Power Hole Technology.

Both the C300 and C300 Forged Irons are available in Steel/Graphite shafts.

Help dad see distance like never seen before w…

Help dad see distance like never seen before with the Bushnell Phantom for Father’s Day.

Bushnell Phantom GPS Rangefinder

Bushnellgolf.com

$99.99

The Phantom comes preloaded with more than 36,000 courses and provides simple measurements to the front, center and back distances of the green – along with up to four hazard/layup distances per hole.  

The Phantom unveils “Bite Technology.” Equipped with a high powered magnet the Phantom can easily attach to a cart bar or any metal surface, providing quick and easy yardage readings.

Additional features include auto course and auto hole recognition, shot distance calculator and long battery life (play up to two rounds before charging).

Father’s Day is just around the corner a…

Father’s Day is just around the corner and what’s better way to take dad’s game to the next level?

Bushnell Hybrid

bushnellgolf.com

$399.99

HYBRID combines the latest in Laser and GPS technologies to provide better data so golfers of all levels can make better decisions on the course. The new Bushnell HYBRID utilizes precise Laser and GPS yardages allowing the golfer to see distance like never before.

The new Bushnell HYBRID takes the guesswork out of the game by displaying the lasered distances to the pin and GPS provided front and back yardage readings within the LCD.  

Additionally, Bushnell has incorporated exterior GPS front, center and back yardages to assist with correct club selections when golfers have cart path only or blind shots.

Bushnell Golf includes PinSeeker with JOLT Technology amongst the host of features offered in the new HYBRID.

Key Differentiators

1st ever integrated Laser/GPS display

Dual Battery source (CR2 for Laser, USB for GPS)

LAMKIN WINS AT THE VALERO TEXAS OPEN Lamkin C…

LAMKIN WINS AT THE VALERO TEXAS OPEN

Lamkin Corporation would like to congratulate the winner of the Valero Texas Open this weekend after he carded a 4 under par final round to take his first career PGA Tour title.

Equipped with Lamkin’s iconic Crossline Full Cord EPDM .58 round grips, the winner held his nerve to record his 4th sub 70 round of the week. Going into the final day, in the final pairing, the winner carded three straight birdies on the first three holes and never looked back despite a strong challenge mid round.

The Crossline Full Cord as used by the winner combines Lamkin’s iconic Crossline pattern with full cord coverage to deliver maximum control and shot feedback. Lamkin’s Crossline pattern, which has delivered over $200,000,000 in Tour earnings, features a distinctive, densely spaced pattern that promotes light grip tension and provides superior lateral traction. Lamkin’s proprietary rubber compound adds tackiness and durability, while the grip’s firmness delivers excellent torsion control.

With his first Tour win in his home state, the Valero Texas Open Champion joins a long list of the world’s best golfers who have topped the leaderboard on Sunday evening after choosing Lamkin to help get the best from their game. 

More information: www.Lamkingrips.com Get social: @LamkinGrips.

Provision Events Built Youth Zone Attracts Tom…

Provision Events Built Youth Zone Attracts Tomorrow’s Stars at the RBC Heritage

Provision Events (PVE), the sponsorship activation expert, welcomed the stars of tomorrow to their specially designed ‘Youth Zone’ at the PGA Tour’s RBC Heritage tournament where they provided a fan experience specifically aimed at young people.

Working on behalf of tournament sponsors Mikkelson Law Firm, RLB Squared, Kinghorn Insurance and First Tee of the Lowcountry, PVE constructed a themed children’s putting course, with kids sized entrance, along with providing free PGA tuition against the backdrop of the 18th hole. Marking the 50th anniversary of the RBC Heritage, the PVE activation had hundreds of children swinging a club across the tournament days, aimed at inspiring the next generation of PGA Tour stars.

Nick Clemens, Managing Director and founder of PVE commented, “We’ve had a fantastic time at the Heritage. It’s been great to see so many kids coming through the fan experience, many of whom were picking up a club for the first time. Having the variety of activities really does offer something for every level of ability, and it was great to see budding stars and absolute beginners having fun alongside each other all week.”

The RBC Heritage is just one of many golf events on the world’s leading golf tours using the services of PVE to bring their fan experiences to life in the 2018 season.

www.provisionevents.co.uk

@WeArePVE

The Masters So Close Bushnell Hybrid: $399.99 …

The Masters So Close

Bushnell Hybrid: $399.99

The Hybrid combines the latest in Laser and GPS technologies to provide better data so golfers of all levels can make better decisions on the course. The new Bushnell Hybrid utilize  precise laser and GPS yardages allowing the golfer to see distance like never before. The new Bushnell HYBRID takes the guesswork out of the game by displaying the lasered distances to the pin and GPS provided front and back yardage readings within the LCD.  Additionally, Bushnell has incorporated exterior GPS front, center and back yardages to assist with correct club selections when golfers have cart path only or blind shots.

Key Differentiators

1st ever integrated Laser/GPS display

Dual Battery source (CR2 for Laser, USB for GPS)