Category: golf

glacier behind the green

glacier behind the green

    @ Höfn Golf Course, Iceland

last sunrays over the green

last sunrays over the green

    @ Valley Golf Course, Munich, Germany

sunset and moonrise

sunset and moonrise

    @ Valley Golf Course, Munich, Germany

Anna Nordqvist of Sweden during a practice rou…

Anna Nordqvist of Sweden during a practice round – Ladies European Tour 2018. Estrella Damm Mediterranean Ladies Open, Golf Club de Terramar. Sitges, Barcelona. Spain. September 20-23 2018. Credit: Tristan Jones #golf @letgolf

Klara Spilkova of the Czech Republic during th…

Klara Spilkova of the Czech Republic during the Pro-Am – Ladies European Tour 2018. Estrella Damm Mediterranean Ladies Open, Golf Club de Terramar. Sitges, Barcelona. Spain. September 20-23 2018. Credit: Tristan Jones #golf @letgolf

Amy Boulden of Wales during the first round – …

Amy Boulden of Wales during the first round – Ladies European Tour 2018. Estrella Damm Mediterranean Ladies Open, Golf Club de Terramar. Sitges, Barcelona. Spain. September 20-23 2018. Credit: Tristan Jones #golf @letgolf

Golf Jokes – Comment below if you get it! #gol…

Golf Jokes – Comment below if you get it! #golf #funny #humor

http://www.bunkershot.com/masters

http://www.bunkershot.com/masters

FRENCH GOLF FEDERATION TO BRING RYDER CUP EXPE…

FRENCH GOLF FEDERATION TO BRING RYDER CUP EXPERIENCE TO DOWNTOWN PARIS

As the world of sport turns its eyes towards Paris for the Ryder Cup, the French Golf Federation (FFG) and Provision Events (PVE) are making sure that visitors to the city of love can experience the excitement of the biennial showdown between Europe and U.S.A without having to step inside the ropes of Ryder Cup venue Le Golf National.

In the centre of Paris, outside the Hotel de Ville, home to the Paris council, the French Golf Federation has commissioned PVE to create a Ryder Cup experience that will entertain and educate visitors to the city in the 2 weeks that lead up to France’s first ever Ryder Cup. During the process of bringing the Ryder Cup to France, the FFG was clear in its desire to bring golf to a wider audience and the role that a downtown fan experience would play, as Olivier Denis-Massé, Managing Director of Communication, Media, Marketing and Partnerships at FFG explains, “When we first bid to host the Ryder cup 8 years ago a fan zone was an important part of the global project. A lot of Parisians will not go to Le Golf national and we wanted to offer the chance to watch the Ryder Cup downtown and for those who have never played golf to experience the excitement of the event? This is also an opportunity for our clubs to meet potential new golfers and provide the opportunity for them to play the game.”

At 3200 square metres and filled with activities designed to help visitors experience the excitement of the Ryder Cup, this fan experience is one of the most ambitious designs and build that PVE has undertaken, a fact that isn’t lost on Nick Clemens, co-founder of PVE. He said, “This isn’t our first Ryder Cup but it’s certainly our biggest. It’s always special to be involved in the Ryder Cup but to create something of this scale and technical complexity in the heart of Paris really is a hugely exciting prospect and a resounding endorsement of our ability to deliver fan experiences on the biggest stage.”

With a big screen showing coverage of the action at Le Golf National, fans will be able to drink in the atmosphere of the event while taking part in various golfing challenges. With activities that include golf simulators, 100 foot putt, kidzone, chipping and bunker areas, free golf lessons and even a putting course that is a replica of the last 4 holes of the Ryder Cup course, the fanzone will be a test of golf for enthusiasts as well as an opportunity for anyone to pick up a club for the first time. With such a range of potential customers, the design and activation of the fanzone has had to draw on all of PVE’s experience in delivering large scale experiences, a key factor in them winning the bid to provide the downtown experience, as Denis-Massé concludes, “In order to make the downtown fan zone successful we have chosen PVE as a stake holder as we’ve seen what they have done for major golf events around the world. It has been key in our decision making process to have a skilled and experience company which understood clearly our brief and gave us the best proposal, based on their experience.”

www.provisionevents.co.uk

@WeArePVE

IS YOUR GEAR READY WHATEVER THE WEATHER? With …

IS YOUR GEAR READY WHATEVER THE WEATHER?

With record temperatures and record rainfall, is your gear ready whatever the elements throw at it?

Whether you’ve been sweating through the hottest July on record in California1, swimming in the wettest July on record in Pennsylvania2, or combining the two in Arizona which has had both above average temperatures and rainfall1&2, one thing is for sure, the weather in 2018 has been far from normal.

And it’s not just this year. Since 2015 every state in the U.S. has experienced above average annual temperatures3, with a large proportion coupling that with above average rainfall4. It seems the only thing we can predict at the moment is that the weather will be unpredictable!

But golf goes on. And while the changeable weather might put off a few, the rest of us are out there on all but the hottest or wettest days doing our best to enjoy the game.

So what does the changing weather mean for golfers? And how can choosing the right gear help them get the best out of their game?

“The unpredictability of the weather isn’t just a challenge for golfers,” comments Ralf Niesing, head designer for golf bag specialists BIG MAX USA. “As golfers are faced with changing conditions we need to make sure that our equipment will function at its best whatever the weather.”

“Over the past five years our focus has been on developing the best water-proof and water-resistant bags on the market but that can’t be at the expense of practicality when the sun comes out. Very few golfers have the luxury of having a wet weather set up so as designers we need to make sure that whatever conditions a golfer wakes up to, their equipment is ready to perform.”

But with so many variations in the weather the ‘Goldilocks’ combination of equipment that is ‘Just Right’ whatever the weather is a puzzle that is very hard to solve.

“You have to start with the golfer and their needs, but those needs will differ depending on their location and certainly more often these days, on the way the weather is behaving. So a manufacturer’s target has to be to provide the best solutions for any variations. Take for instance our two bag lines – Dri Lite and Aqua. Aqua is 100% waterproof with sealed seams and waterproof zippers. It has a hydrostatic rating of 10,000 meaning 10,000mm of rain can fall on it in 24 hours and it will stay dry inside. Dri Lite has all of those features without the seam sealing, so it carries a rating of 2000. In most situations our Dri Lite bags will keep out average rainfall, but if you are likely to be playing courses in areas prone to downpours, like Bandon Dunes, I’d suggest the Aqua every time. If you are in an area where you get occasional rain or if you want to be protected just in case, then Dri-Lite is the line for you.”

Niesing continues, “So we have two lines that lead the field in waterproof technology, but we don’t want to be the ‘waterproof bag’ company. To make sure of that, we have to think about practicality in hot weather that doesn’t compromise our wet weather performance. So we take care to pick materials which can resist extreme temperatures and remain durable under the stress of the heat. This goes for our colours too. Our bright European styling is one of our most recognisable design points so we have to work out ways that minimise fading in direct sunlight. Out of these different needs we developed our unique waterproof material that is incredibly lightweight, durable in rain and sunshine, washable if it gets muddy or dusty and keeps its colour whatever the weather.“

“They say that necessity is the mother of invention and I do truly believe that we as manufacturers will have to accomodate climate fluctuations more and more in our designs over the coming years. The trends are there to see, so if we want to continue in our aim of making a golfers life on the course easier and more enjoyable we have to be increasingly creative in our solutions to the problems that they face. So far I think we have done a great job at BIG MAX but rest assured, we’re already working on the next generation of products that are led by golfers‘ needs and among the leading manufacturers I don’t think we’ll be alone in thinking that climate will be an important part of those next steps.“

For more information on BIG MAX wether proof innovations visit https://us.bigmaxgolf.com

*All data taken from National Centers for Environmental Information www.ncdc.noaa.gov/

1 https://www.ncdc.noaa.gov/monitoring-content/sotc/national/statewidetavgrank/statewidetavgrank-201807.gif

2 https://www.ncdc.noaa.gov/monitoring-content/sotc/national/statewidepcpnrank/statewidepcpnrank-201807.gif

3 https://www.ncdc.noaa.gov/temp-and-precip/us-maps/12/201512?products[]=statewidetavgrank#us-maps-select

https://www.ncdc.noaa.gov/monitoring-content/sotc/national/statewidetavgrank/statewidetavgrank-201601-201612.gif

https://www.ncdc.noaa.gov/temp-and-precip/us-maps/12/201712?products[]=statewidetavgrank#us-maps-select

4 https://www.ncdc.noaa.gov/monitoring-content/sotc/national/statewidepcpnrank/statewidepcpnrank-201501-201512.gif

https://www.ncdc.noaa.gov/temp-and-precip/us-maps/12/201612?products[]=statewidepcpnrank#us-maps-select

https://www.ncdc.noaa.gov/temp-and-precip/us-maps/12/201712?products[]=statewidepcpnrank#us-maps-select

F: facebook.com/bigmaxgolf

T: @BIGMAXGOLF

Insta: @BIGMAX.GOLF

Media Enquiries: david@medi8ltd.co.uk +44 (0)7740 684568