Lamkin Corporation – the original manufacturer of premium golf grips – would like to congratulate brand ambassador Justin Rose on his win at the Turkish Airlines Open and his return to the top of the Official Golf World Rankings.

Rose’s performance this weekend caps an incredible year in which he has become the first person to defend a Rolex Series title  in Turkey, has taken the 2018 FedEx Cup title and has now returned to #1 in the world, a feat achieved for the first time in September this year. Using his favored Lamkin REL ACE grips, Rose has displayed unrivalled consistency this year with perhaps one of the most telling statistics being his record of 85% of all starts since May resulting in a Top 10 finish.

Bob Lamkin, CEO and President of Lamkin Grips, is delighted with Rose’s form this season and is looking forward to celebrating his incredible success with the launch of a Justin Rose signature grip line next year.  “Justin has been the perfect ambassador for Lamkin over many years. He is a role model both on and off the course and I’m so pleased to see him get the recognition that his incredible talent deserves with a return to #1 spot in the World Rankings.”

Rose’s grip of choice, REL ACE are feature Lamkin’s super-tacky ACE 3GEN material, which dampens vibration and, combined with a unique keyhole pattern, maximize contact with the golfer’s hands to provide an incredibly secure connection to the club.

For more information on all Lamkin grips please visit or Get social @LamkinGrips


David Wheatley. Co-owner, Medi8 Ltd


T:         Kerri Kauffman – 619-661-7090

Cell:     +44 7740 684568

Twitter: @medi8golf



Two Hertfordshire based PGA Professionals, Kevin Merry and John Glenn have developed an innovative new approach to golf coaching that uses a colour coded system to bring visual simplicity to your game.

COLOUR PATH GOLF® is a new visual way of learning that is already being used by 70 plus coaches across the UK.  Using the COLOUR PATH GOLF® concept, coaches place shapes in the four primary colours on the ground to create simple, easy to follow maps which give greater clarity to the path that the golf club should follow to hit the perfect shot.  

The COLOUR PATH GOLF® method eliminates the need for complicated technical explanations and breaks down any communications barrier between coach and pupil. They can now talk to each other in the language of colour.  The concept can be adapted to any player and any shot, which makes COLOUR PATH GOLF® the most versatile coaching system available.

“Essentially, our training concept uses colour as a visual aid to influence physical responses throughout various parts of the swing,” explains Kevin Merry, PGA Professional and co-founder of COLOUR PATH GOLF®. “A great example would be the use of the colour red which relates to speed, power and control and for us signifies where the fastest point of the swing should be in relation to the ball contact.”

The concept developed by John and Kevin is based around ‘external focus’; a method that has been scientifically proven by Dr Gabriele Wulf at The University of Nevada to accelerate learning and improve performance.  The application of colour to enhance this theory is unique to the COLOUR PATH GOLF® concept and speaks to the way in which the brain responds to different colours. 

Existing research into the effects of colour on the brain show that we react differently to Red, Blue, Yellow and Green.  John Glenn, PGA Professional and co-founder of COLOUR PATH GOLF®, explains, “Through the swing you’ll see we use different colour pieces to create different responses.  Yellow is used when we want to attract attention, highlighting target lines and creating focus in the swing.  Blue is used through the back swing and back into transition, where we want the swing to be calm and controlled.  Green indicates ‘relax and go’ elements where the golfer should apply power into the acceleration phase into the ball and where the exit path of the club should track.  Finally, we use red to signify where we want the control and speed phase of the swing to live.”

Someone who has used colour in his teaching methods is Dr David Alred MBE who is best known as part of Francesco Molinari’s coaching team and has previously worked with Rugby star Jonny Wilkinson.  “I have used this theory for years in my goal kicking coaching to help players deliver their full energy in the most controlled and efficient way.  The concept has been a massive help in my coaching of Kicking in both Rugby and Soccer. It works and puts a great deal of detail into the subconscious where it needs to be to enable players to play. I wish COLOUR PATH GOLF® every success for the Future. The method really works.”

There are multiple products in the COLOUR PATH GOLF® range which are designed to be used in conjunction with an online library of drills, games, lesson plans and coaching programmes that keep learning simple and fun whilst still guaranteeing progression.  As well as the coaching kits, golfers can also purchase their own COLOUR PATH GOLF® products to take away and ingrain the colourful visual learnings from their lessons.

Kevin & John conclude, “We have been overwhelmed by the interest from the industry.  We know from our own experience that this system creates better golfers, faster.  We are dedicated to making golf easier to learn for pupils of all ages and abilities, so it’s really exciting to share our knowledge with more people. All we want to do is make the game more simple and enjoyable and, in doing so, increase participation and retention.”

To arrange a demonstration or find out more about the COLOUR PATH GOLF® system please contact John Glenn at or visit



Provision Events (PVE) is delighted to announce that it has won the Gold award for Operational Success of the Year at the Field Marketing and Brand Experience (FMBE) awards for its design and delivery of the Callaway Golf Rogue Tour Experience (RTE). 

The Callaway Rogue Tour Experience travelled across the U.S. on a 16 city, 33 date, Coast to Coast brand experience tour. Designed to raise awareness of Callaway and Oddyssey products and to inform and excite potential customers with fun, engaging experiential activities, the RTE proved a huge success for Callaway both in terms of brand recognition and increased sales.

The team at PVE came out top in the Operational Success of the year category, a fact that has made Nick Clemens, co-founder of PVE particularly proud. He said, “This category is for the agency that ‘Made it Happen’ when the odds were stacked against them and I can’t think of a better accolade for our team at PVE. Every member of the team played a part in the Rogue Tour Experience as it travelled 2874 miles across the U.S.A. Every location had unique challenges, big and small, but we made sure every stop delivered for Callaway and its customers. I couldn’t be more proud of this team who produced amazing work on this project and deliver on every single project we work on.”

The Field Marketing and Brand Experience Awards are the largest celebration of field and brand experience marketing in Europe. The awards were incredibly hotly contested this year with Europe’s biggest agencies and brands competing. PVE and the Rogue Tour Experience were the only sporting activation to win a Gold across all categories, with PVE coming out on top in theirs against BOSE in second place and DHL in third.


How LIFElabs is using Golf to Help De-Crypt Di…

How LIFElabs is using Golf to Help De-Crypt Digital Currency

Digital currency company LIFElabs is taking to the fairways this week as an official sponsor of the Sky Sports British Masters. To supplement its sponsorship, LIFElabs has teamed up with sponsorship activation experts Provision Events to deliver a series of activations that bring to life the benefits of its currency LIFEtokens and its suite of services designed to simplify the use of crypto currency.

“We want to de-mystify digital currency and the Sky Sports British Masters is the perfect platform for us to do this,” commented David Pugh-Jones, CMO of LIFElabs. “The event has a huge global audience, which gives us great exposure, but perhaps more importantly tens of thousands of people come to watch live. This provides us with the opportunity to make a real impact on people’s understanding of digital currency, but we need to communicate with them in the right way.  That’s why we involved Provision Events from the outset. They’re the experts in how to engage consumers and deliver brand messages at sporting events. Their input has been invaluable.”

The event has afforded LIFElabs the opportunity to promote many of its key differentiators, most notably on the ninth hole where its philanthropic credentials are highlighted. Over the four days of championship European Tour players will shoot for the ‘Hole in One’ prize pot of £10,000, which LIFElabs will then match with £10,000 worth of LIFEtokens to be split between Cancer Research U.K. and the European Tour foundation. This underlines LIFElabs remarkable dedication to ‘give back’ that is demonstrated by 30% of all LIFEtokens being ringfenced for philanthropic causes around the globe. There are several other moments planned through the event that present the LIFElabs brand to the viewing public, but it is in the PVE designed fan experience area that the blockchain Jargon Busting really takes place.

Simon Jones, Head of Sales & Business Development at PVE explains, “We wanted to present the key features of LIFElabs products in a simple, fun way that draws fans in and engages them with the key messages.  We’ve put together a 5 hole mini golf course where each hole has messaging about the specific benefits of LIFElabs products. This is supplemented with graphics, video content and examples of the ways in which LIFElabs supports various charities.  We’ve gone for a quite a simple approach, but for a subject that is often considered complex, the key is to present the information in a way that is fun and easy to understand.”

With this venture into the world of sport, LIFElabs is bringing crypto currency into the mainstream. In linking up with the European Tour it is partnering with a forward thinking organisation that shares many of its principles of philanthropy. These have been key influencers in deciding to take up the sponsorship opportunity as Pugh-Jones concludes, “The last few years has seen European Tour constantly innovating and looking to the future, so it is a perfect partner for us. With a hugely popular event such as the Sky Sports British Masters as a platform and the help of experts such as Provision Events we’ve been able to communicate our key messages to thousands of people on the ground and millions more around the world. I’m delighted with the positive response we’ve had so far and am sure that there will be much more to come.”


Not sure what was going to land on the course …

Not sure what was going to land on the course today! Played that hole quickly & got out of there!! #golf #sports #landscape #aliens #ufo



BIG MAX has been the #1 push cart brand in Europe for the past 15 years and has been steadily growing a loyal band of followers (or pushers) in the U.S. for the past four. In that time, the numbers of push carts seen on fairways across the country has increased hugely but now BIG MAX is reporting that the number of young golfers benefitting from the push revolution is beginning to match that of adult golfers.

“There are three clear advantages of using BIG MAX push carts and we’re seeing more young golfers benefitting from them than ever before,” comments Rick Oldach, CEO of BIG MAX USA. “Fatigue at the end of a round is reduced – there’s a reason you don’t see Pro’s carrying their own bags! Long-term stress on the body is reduced, and we’ve seen through several pieces of research that this is particularly important for young golfer’s developing bodies. And with BIG MAX you get the third benefit that when you are travelling to the course or on the team bus to a match, our Fold Flat technology keeps storage space to a minimum.”

The start of the push cart revolution in youth golf can be traced back to the 2014 NCAA Championship when the entire Stanford team, including eventual winner Cameron Wilson, turned out using push carts. It was clear that this team and their highly respected coach, Conrad Ray, saw a real performance advantage to pushing. This isn’t a new idea in Europe where virtually every one of the national junior teams push their equipment on a cart in competition.

This step change has been reflected in the growth of the BIG MAX college program and the brand’s partnership with the largest girls’ only golf tour in the United States, Peggy Kirk Bell Girls Golf Tour (PKBGT), as Oldach continues, “19 colleges have taken up our Big Max College Program including the University of Oregon, University of California and Iowa State University. They are seeing the benefits of their athletes using push carts and the benefit of BIG MAX in the storage and transportation of our unique Fold Flat carts. It has been particularly satisfying to be the official push cart of the PKBGT this year as they are encouraging their players to push from a very young age, something they will benefit from for the rest of their lives.”

That view is borne out in the research that informed American Junior Golf Association’s ruling that push carts are approved for use in all junior competitions. After researching the issue they found that carrying heavy golf bags on the back and shoulder can contribute to back injuries and fatigue especially among younger players. Doctors concluded that when regularly carrying heavily weighted bags, especially when the bag’s weight comprises more than 20 percent of the golfer’s body weight, the possibility of injury to the lower back, shoulders and neck is increased. In addition, during developmental years, reducing the stress on the back is important in promoting the development of a healthier spine.

Oldach concluded, “Not only does using a push cart help you at the end of a single round, it will help young golfers long after they progress into the adult ranks. We’d obviously like to see BIG MAX carts on every fairway, but while we know not every cart will be a BIG MAX, we’re delighted to see more golfers pushing carts all over the country and to see more young people than ever before pushing a cart and enjoying their round in comfort.”






As the Ryder Cup showdown between Europe and the U.S.A. captures the sporting headlines for Team Europe’s emphatic win inside the ropes at Le Golf National, Paris, the success of the event for fans and sponsors outside the ropes has been hailed as unprecedented by organisers.

U.K. fan experience specialists Provision Events (PVE) were selected to design and deliver four of the experiences that entertained fans across Paris, the biggest of which was the French Golf Federation’s (FFG) fan zone outside the Hotel de Ville in the city centre. Managing Director of Communication, Media, Marketing and Partnerships at the French Golf Federation (FFG) Olivier Denis Masse said, “When we first bid to host the Ryder cup 8 years ago a fan zone was an important part of the global project. Provision Events have brought a great deal of international experience to the delivery of the fan zone, which was officially inaugurated by the Deputy Mayor last week. The Sports Minister also came to visit the village and congratulated the French Golf Federation for the quality of the facilities.  She even took her first ever golf lesson here!  The number and variety of people coming to the experience is incredible. Around 35,000 people have been to the fan zone, trying golf often for the first time and taking lessons with the Professionals on site.”

Inside the ropes fans got a real taste of the action as PVE immersed golf fans in the pressure-cooker atmosphere of the Ryder Cup first tee in the event fan village. On behalf of Aberdeen Asset Investments, PVE teamed up with digital sports agency Seven League (7L) to bring the drama of the first tee to life when they took fans into a mock-up locker room to be inspired by video messages from Ryder Cup stars past and present. Next, in groups of 20, fans went through to the first tee tent to become the crowd as each fan took their turn to tee it up for Team Europe or Team USA. There, they were fitted with heart-rate monitors, a concept conceived and delivered by 7L, to visualise the high-pressure environment that the players and caddies went through themselves on the actual first tee. With video, audio, real life crowd and the quickening beat of their own heart ramping up the pressure, putting points on the board tested every golfer’s nerves and left them happy to merge back into the crowd to put the pressure on the next fan to tee it up.

Nick Clemens, Founder & Managing Partner, Provision Events was delighted with his team’s work at the Ryder Cup and couldn’t speak highly enough of the stakeholder’s commitment to delivering an engaging fan experience. He said, “The Ryder Cup is arguably the #1 golf event in the world so for our designs and delivery to be at the heart of so many golf fan’s experiences of the event makes me very proud. But we couldn’t do any of that without the stakeholders investing in the event. The Ryder Cup, the European Tour, Aberdeen Standard Investments, the French Golf Federation and many others have all contributed to making the Ryder Cup an event that every golf fan wants to attend and every media outlet wants to talk about.”

Clemens concluded, “The Ryder Cup is setting the bar when it comes to world golf and arguably world sporting events. The experiences we’ve been part of here are helping to push that bar even higher and having provided the presence at this Cup for the next two Ryder Cup hosts, PGA of America and the Italian Golf Federation, the Ryder Cup is set to continue to deliver for fans and stakeholders alike.”




Europe’s #1 Push Cart Brand Introduces Test Drive Program for Golf Retailers

Europe’s #1 Push Cart brand, BIG MAX, is offering golf retailers the chance to let its market leading technology sell itself, with the introduction of a no risk test drive program. For a small, refundable investment, retailers can offer their customers a test drive of a BIG MAX push cart so they can experience the technology that has won three consecutive Golf Digest ‘Best Push Cart’ awards.

BIG MAX believes that by offering retailers the opportunity to showcase its award winning carts out on the course, golfers will be won over by the experience, as Rick Oldach, CEO of BIG MAX USA explains, “Once golfers see a BIG MAX Fold Flat push cart in action they quickly realize that there isn’t another brand on the market that offers the same convenience, technology, good looks and ride. We are a premium brand, so we have to show golfers that in addition to the peace of mind from our 5 year warranty, they are getting first class functionality for their dollars. So far we have around 20 venues that have signed up for the test drive program and the response has been fantastic from the retailers and golfers alike.”

When a retailer buys two BIG MAX push carts at wholesale pricing, the Test Drive program allows for the purchase of a test cart at hugely reduced rates (price dependent on model). Once the retailer has ordered six carts over the next 12 months, the price of the test drive cart is credited to the retailer’s account and the test cart is free for the retailer use as they please.

BIG MAX will be supporting participating retailers through its social media channels so golfers know where they can Test Drive one of its award winning carts. In addition, the BIG MAX website will direct prospective buyers to their local Test Drive center.

For more information please contact or 888-510-0560




Brandon Stone tries to make a hole-in-one with…

Brandon Stone tries to make a hole-in-one with 500 balls

No Blood No Foul

No Blood No Foul


The purpose of this column is not to pick on the United States Golf Association nor the R&A. In fact, these co-arbiters of the Rules of Golf deserve to be congratulated for the improvements in the rewriting of the Rules which will take effect Jan. 1.

However, (there’s always a however!) the two organizations have missed the boat with the recent reinterpretation of Rule 4.3 (Use of Equipment) covering information players may use to describe the topography of putting surfaces, the so-called “green reading books.”  Announcement of the proposed revision was followed by six weeks for public comment before the reinterpretation was published in final form on Oct. 14.

In the press release last week Thomas Pagel, USGA senior managing director of governance was quoted, “These latest modifications provide very practical changes that make the interpretation easier to understand and apply in the field.”

To say skepticism runs rampant would be an understatement. Quoting from a previous column, USGA Shoots Themselves in the Foot…Again, written when the period for public comment was starting and it was thought green slope and contour information would be outlawed, “The USGA’s stipulation today’s green reading books give an advantage to players doesn’t hold up. Green reading books of the type the USGA is banning are used almost exclusively by elite players and most commonly on the professional tours. The simple fact the putting average on the PGA Tour for the past 15 years has actually gone up didn’t appear to have made a difference to what was assumedly an already formed opinion.”

The new rule does not ban green reading books nor apps but does require some minor limits on the content.

The rationale for the new Rule interpretation seemingly ignores the facts concerning PGA Tour putting statistics. The USGA said, again quoting from the press announcement, “It reaffirms the governing bodies’ view that the ability of golfers to read greens using their own judgment is an essential skill that should be maintained and defines how such materials may be used.”

There’s no argument with green reading being an essential skill but to presume green reading books somehow mitigate that skill flies in the face of what the best putters in the world, those on the PGA Tour, are actually accomplishing.

Another part of the reasoning was by limiting green reading materials the pace of play would improve and that in my opinion is at best disingenuous. There are lots of ways to speedup rounds at the U.S. Open and U.S. Amateur and messing with green slope information is way, way at the bottom of the list. Besides even the rankest amateur knows the amount a putt breaks depends on how hard it is hit so even “knowing” the line is not even close to solving the problem of knocking the ball in the hole.

And we haven’t even discussed enforcement which could well be a mare’s nest of conflicting views.

Still not convinced there’s something strange happening? Here’s the reaction from StrackaLine the largest publisher of green reading books. “The new rule places limitations on the [physical] size of books and the scale size of the image of a green, but those limitations will have negligible impact on StrackaLine as the company was building its books within those specifications prior to the announcement of the rule.”

Huh? Is this like the NBA? No blood no foul.?

It looks like all of this wasn’t for the sake of greens books giving an unfair advantage, not when the most salient factor in putting is proper speed. The new rules didn’t change what Jim Stracka and his people do so why then did the USGA and R&A go through this exercise?

Good question and one that remains answered. It does bring up another much more important issue that of relevancy.

As has been pointed out in the past the USGA seems to have lost touch with the everyday game we play. Aren’t there other more important issues like figuring out how to set up a difficult but fair U.S. Open course that doesn’t have “browns” rather than greens?

Let’s put it even more simply. If the PGA Tour thought the topographical information in green reading books was a problem they could ban them as could the USGA for the U.S. Open and other elite events. The new rule interpretation applies to a fraction of one percent of golfers—does anyone your regular foursome use one or indeed, have you ever even seen a green reading book?

This seems to be a replay of other issues such as “square grooves”, solid core golf balls, clubface rebound, anchored putting and the yet as unfulfilled goal of USGA executive director Mike Davis to roll back golf ball distance.

Realistically it makes no difference if green reading books are allowed, banned or required to be thumbnail sized with a tiny number of elite players using them. But given the lack of clarity and reasonableness over this issue is it any wonder those who play solely for the love of the game might think our ruling body has lost touch?

Images courtesy StrackaLine