PROVISION EVENTS WINS MAJOR AWARD FOR CALLAWAY GOLF ROGUE TOUR EXPERIENCE
Provision Events (PVE) is delighted to announce that it has won the Gold award for Operational Success of the Year at the Field Marketing and Brand Experience (FMBE) awards for its design and delivery of the Callaway Golf Rogue Tour Experience (RTE).
The Callaway Rogue Tour Experience travelled across the U.S. on a 16 city, 33 date, Coast to Coast brand experience tour. Designed to raise awareness of Callaway and Oddyssey products and to inform and excite potential customers with fun, engaging experiential activities, the RTE proved a huge success for Callaway both in terms of brand recognition and increased sales.
The team at PVE came out top in the Operational Success of the year category, a fact that has made Nick Clemens, co-founder of PVE particularly proud. He said, “This category is for the agency that ‘Made it Happen’ when the odds were stacked against them and I can’t think of a better accolade for our team at PVE. Every member of the team played a part in the Rogue Tour Experience as it travelled 2874 miles across the U.S.A. Every location had unique challenges, big and small, but we made sure every stop delivered for Callaway and its customers. I couldn’t be more proud of this team who produced amazing work on this project and deliver on every single project we work on.”
The Field Marketing and Brand Experience Awards are the largest celebration of field and brand experience marketing in Europe. The awards were incredibly hotly contested this year with Europe’s biggest agencies and brands competing. PVE and the Rogue Tour Experience were the only sporting activation to win a Gold across all categories, with PVE coming out on top in theirs against BOSE in second place and DHL in third.