PROVISION EVENTS AND CALLAWAY GOLF SHORTLISTED FOR PRESTIGIOUS FMBE AWARDS
Provision Events (PVE) is delighted to announce that it has been shortlisted for two prestigious Field Marketing and Brand Experience (FMBE) awards. The Award shortlists relate to its partnership with Callaway Golf on the 16 city, 33 date U.S. Coast to Coast Callaway Rogue Tour Experience (RTE).
The Field Marketing and Brand Experience Awards have been running for 14 years and are the largest celebration of field and brand experience marketing in Europe. The awards attract submissions from the leading creative agencies in the sector, representing some of the biggest brands in the world. In the categories in which PVE will compete for the 2018 awards, shortlisted brands include BOSE, DHL, Mercedes Benz, O2 and Tetley.
The Provision Events / Callaway Rogue Tour Experience (RTE) submission highlighted the work undertaken by PVE on a four month, 16 city, 33 date Tour that invited golfers to experience the use of Callaway Golf products and engage with the brand in a fun and exciting way. The Tour has been shortlisted in two categories. In the Field Marketing section the RTE is up for ‘Most Effective Retail Sales Experience / Sales Event’ and in the Brand Experience section it has been shortlisted for ‘Operational Success of the Year.’
Nick Clemens, Co-Founder of PVE is delighted that his team is getting the recognition they deserve for a project of such scale. He said, “The Rogue Tour Experience has been a phenomenal success for us and for Callaway. The design, production and logistics are some of our best work but the real success has been down to the hard work and dedication of the team on the ground in the U.S. The guys have covered just under 3000 miles and at every stop have delivered the Experience with the same professionalism and enthusiasm as they did the first. Every member of the PVE team has been involved in this project in some way, so I’m pleased that the judges recognised what an incredible achievement it has been.”
The criteria that the panel have used to judge the success of the Tour include sales success and the ways in which it enabled consumers to engage with the Callaway brand. Among numerous indicators that the awards panel considered were the 5000 U.S. golfers who engaged with the RTE and the average 78% uplift in dollar value sales at each venue, with three venues reporting 130% uplift.
Kirsten Everett, Senior Retail Marketing Manager at Callaway recognises the impact that the PVE team has had on elevating the RTE into the success it has become. She said, “From the very first designs of the RTE, PVE’s ideas have met our brief perfectly. To then see all the work convert into the buzz and sales outcomes achieved by the Tour is hugely satisfying. Since the very beginning of this project, Provision has been fantastic to work with. Their level of professionalism, the high-quality production value of the space, their ability to troubleshoot on the spot and the experience of the Event Managers, have all aided in a well-executed tour around the country. To see their creativity and hard work being recognized is no less than they deserve.”
The FMBE awards will be presented on 11th October.