GolfSixes, the short-format golf concept, attr…

GolfSixes, the short-format golf concept, attracted younger, new fans to the game while delivering impressive social media engagement, according to new analysis by the European Tour. Data from the inaugural GolfSixes competition last year shows that it saw a 42% increase in new golf fans at the event compared to standard European Tour tournaments. Those attendees were also 14% younger than those seen during the rest of the golfing calendar. By virtue of attracting a younger following, social media engagement around the event also exceeded the average rate seen at other European Tour tournaments by 24%, delivering over 20 million social impressions. In response to the positive findings, GolfSixes will return to the European Tour calendar on May 5th and 6th, 2018, as an inclusive ‘festival of golf’ that encourages even more fan engagement, as well as featuring a junior tournament. The event will once again be hosted at the prestigious Centurion Club.