V1 Sports Instructors Recognized Among Golf Di…

V1 Sports Instructors Recognized Among Golf Digest’s “Best Young Teachers”

A talented group of golf instructors for V1 Sports, producers of the leading golf video instruction technology platform for teaching pros and golfers, have been recognized among Golf Digest’s “Best Young Teachers.”

The sixth biennial list of top teachers under the age of 40 can be found in the November 2018 issue of Golf Digest and online at Golfdigest.com. To determine its largest list to date of 114 top teachers, Golf Digest editors surveyed nominations from tour players, and reviewed previously recognized teachers and instructors on their state and national rankings. They also looked at accomplishments of the instructors, who they have learned from, their continuing education, and the methods they use to improve amateur golfers.

“We are very excited to have 12 V1 Pros recognized on this prestigious list,” Bryan Finnerty, CEO for V1, said. “It has always been the mission of V1 Sports to invest in the future of golf by empowering instructors to become better teachers through our video instruction platform. This recognition by Golf Digest is testament to that commitment on both fronts.”

The top V1 Pros under the age of 40, listed below, work in the country’s six regions as broken down by Golf Digest: Northeast, Mid-Atlantic, Southeast, Midwest, Southwest and West.

Kiel Alderink – Champions Ways Golf Performance, Lake Bluff, IL
David Armitage – La Gorce Country Club, Miami Beach, FL
A.J. Avoli – Omni La Costa Resort & Spa, Carlsbad, CA
Jeff Barton – Preston Trial Golf Club, Dallas, TX
Devan Bonebrake – Southern California Golf Academy, Carlsbad, CA
Joe Compitello – Plainfield Country Club, Edison, NJ
Matt Denzer – Leadbetter Golf Academy at PGA National, Palm Beach Gardens, FL
Justin Foster – Ridgewood Country Club, Danbury, CT
Robbie Fritz – Greensboro Country Club, Greensboro, NC
Ben Pellicani – Westhaven Golf Club, Franklin, TN
Jake Thurm – Ruffled Feather Golf Club, Lemont, IL
John Tillery – Cuscowilla Golf Club, Eatonton, GA

V1 Pros, Joe Compitello and Devan Bonebrake, were also selected among the group to provide “Tips From the Best Young Teachers In America.”

About V1 Sports

Founded in 1995, V1 Sports (V1) is the leader in video swing analysis software.  The V1 Golf game improvement platform delivers golf instruction by connecting golf professionals and golfers to improve performance. V1 is recognized as the pioneer in delivering seamless video lessons with integrated telestration and voiceover. V1 products capture, review and analyze swing video for the creation and sharing of golf lessons and instruction content. To date V1 has delivered over 3 million internet video lessons by its more than 6,000 PGA golf professionals, including many Top 100 instructors. V1 Pro HD software is used by the most respected coaches, instructors, athletes and training facilities around the world. The V1 Golf App also enjoys worldwide leadership among consumers as evidenced by millions of downloads. In 2016 and 2017 Golf Digest ranked V1 the No. 1 Video Analysis Software in its category. Visit  www.v1sports.com. Follow V1 on Twitter @v1sports.

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Mizuno Announces Attendance at the 2019 PGA Me…

Mizuno Announces Attendance at the 2019 PGA Merchandise Show

Full Portfolio of Mizuno Golf Equipment, Bags and Accessories On Display; New Product Releases Slated for Show

Mizuno announced the company’s plans to participate in the 2019 PGA Merchandise Show, Jan. 22-25, in Orlando.  Mizuno will offer hands-on product testing at the PGA Show Demo Day and showcase a comprehensive lineup of its newest golf equipment, bags and accessories on the PGA Show Floor to more than 40,000 attending PGA Professionals, golf retailers and industry leaders from around the world.

“The golf industry is changing at high speed. A critical piece to Mizuno’s success has been our relationship with golf professionals – the club fitters and PGA Professionals who are engaged in the industry every day. The PGA Merchandise Show is a valuable opportunity to connect and foster important relationships that impact our business,” said Jeremy Galbreth, Director of Golf, Mizuno USA. “Mizuno has had great momentum and this was the right time for us to present ourselves again to the largest gathering of PGA Professionals in the world.”

The return to the PGA Show will layout a new vision for Mizuno in golf with focused attention around the JPX irons which have had a stand-out season on tour with two major wins. In addition, Mizuno has plans to headline highly anticipated new product releases leading up to and at the show.

“We are excited to welcome back Mizuno to the PGA Merchandise Show,” said PGA Golf Exhibitions Event Vice President, Marc Simon.  “Attending PGA Professionals and retailers value the opportunity to experience their newest products in person while interacting with their company leadership.  Their presence on the PGA Show Floor and at the PGA Demo Day helps to build a dynamic marketplace and a valuable forum for our industry to collaborate and drive forward the business of the game.”

The PGA Merchandise Show is the global golf industry’s annual summit for the business of golf hosting some 1,000 top golf companies and brands and more than 40,000 golf industry professionals. PGA Show Week begins with PGA Show Demo Day, the world’s largest professional golf testing event, on Tuesday, Jan. 22, at the Orange County National Golf Center. During PGA Show days, Jan. 23-25, the latest equipment, technology and trends are uncovered within nearly 1 million square feet of exhibit, demonstration and meeting space of the Orange County Convention Center.



The Wilson Staff Cortex Driver Features A Titanium / Carbon Fiber Structure
and Intuitive Weighting System to Offer Golfers Worldwide
the Best in Performance, Adjustability and Feel

Wilson Golf has officially announced the Cortex as the winning driver design of Driver vs. Driver Season Two. The Wilson Staff Cortex was designed by show contestant Evan Hoffman of San Diego, California. The driver features a titanium structure, carbon panels, and sliding adjustable weights to offer golfers premium performance, precise weight distribution and adjustability, and ultimate in forgiveness and feel. The Wilson Staff Cortex is now available for purchase on www.wilson.com/cortex and at thousands of golf retail stores around the world.

“Season Two of the show yielded two amazing finalists; the Cortex and the Rozwell,” said Tim Clarke, President of Wilson Golf. “Ultimately, the Cortex came out on top with its clean, classic shape, overall consistent performance results from a wide range of player testers, and steady sound across the entire face of the club. We are excited to get this driver into the hands of players at all levels of the game.”

The Wilson Staff Cortex driver features Fast Cage Technology, which consists of a weight-tuned titanium internal structure with an impressive 44% of its surface area covered in Carbon Fiber Panels. This Ti –Carbon construction allows for extremely precise distribution of weight and frees up additional weight for maximum adjustability.  

The Cortex is a highly intuitive when it comes to adjustability.  For SPIN CONTROL, the Cortex features the Longest Slide Track Wilson has ever built with an 8g sliding adjustable weight down the center of the club head allowing golfers to select their ideal  spin rate and  ball flight. For DIRECTION CONTROL, Golfers can easily  switch the positions of the interchangeable 2g and 8g weights and make effective adjustments to promote a neutral, draw or fade bias off the tee. For TRAJECTORY CONTROL, Cortex features Wilson Golf’s patented Fast Fit Technology hosel system. This system offers players six adjustable options to fine tune the loft of the driver in half-degree increments. The hosel is also backwards compatible, making Cortex adaptable for use with shafts from previous Wilson drivers. FINALLY FOR LAUNCH CONTROL, Cortex comes equipped with premium Fujikura ATMOS Tour Spec shafts. Available in three profiles (red for highest launch, blue for middle, and black for lowest), the ATMOS Tour Spec provides fitters a versatile set of options for golfers of all ability levels.

To evolve his original driver concept, Hoffman collaborated with Wilson LABS, the innovation hub at Wilson, engineers to perfect the design over an intense 18-month process. Hoffman’s design was selected over hundreds of submissions to be featured on Driver vs. Driver on Golf Channel. As the winner, Hoffman received a grand prize of $250,000 along with the opportunity to have his design brought to life under the Wilson Staff brand name.  

In its second season, Driver vs. Driver has experienced a steady rise in popularity amongst Golf Channel viewers. The Show is designed to utilize the power of crowd-sourcing combined with Wilson LABS’ deep golf experience and expertise to create Wilson’s next innovative driver.

The retail price for the Wilson Staff Cortex is $499.99.

Mistwood Golf Dome – First U.S. Indoor Golf Fa…

Mistwood Golf Dome – First U.S. Indoor Golf Facility to Install Toptracer Range Technology

Mistwood Golf Dome, (Formally McQ’s) the top indoor golf facility in the Chicago area, has installed the new Toptracer Range technology by Toptracer. It’s the first installation in the country for this transformative entertainment technology at an indoor golf dome facility.

“We are extremely excited to bring the Toptracer technology to the Mistwood Golf Dome transforming our indoor dome driving range experience to a fun and virtual environment that will precisely track players shots as if they were outside on interactive screens and provide fun gaming applications for both golfers and non-golfers,” Dan Bradley, Mistwood general manager, said.

“This is the first of its kind in Chicago as well as the country for an indoor dome and we look forward to bringing this innovation and fun entertainment experience for the next generation of golfers as well as attract new players to the game.”

The Mistwood Golf Dome opened under its new name this past week to rave reviews with Toptracer Range. The dome has been under the umbrella of Mistwood Golf Club and owner Jim McWethy since 2012, who has created one of the premier golf and entertainment experiences in Chicago with both facilities.

“We have created one of the strongest golf brands in Chicago with all of our recent upgrades, renovations, and awards with Mistwood Golf Club”, said Bradley. “Since acquiring McQ’s and having been operating it under our Mistwood umbrella, it only made sense to change the name and continue providing the same high-level golf experience our customers expect at a Mistwood facility.”

The 60,000 square-foot facility has been transformed into an innovative and dynamic golf range center where golfers and non-golfers alike will improve and enjoy games utilizing the Toptracer Range technology.

Toptracer Range is revolutionizing the driving range experience, and at the Mistwood Golf Dome it will be part of the scene that also includes casual lounge seating, TVs, and premier food and beverage service via the attached McWethy’s Sports Bar.

Golfers looking to improve their game and seeking instant feedback from shots are loving the Toptracer technology, which shows the flight path of the golf ball with valuable shot data such as distance (carry and total), ball speed, launch angle, height, and more.

At Mistwood Golf Dome players of all skill levels will be able to compete against friends and family in fun skill games, and also play virtual golf on simulated courses including Pebble Beach and other iconic layouts with other players from around world live in approximately 500 bays at other golf facilities.

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Callaway® Apparel Launches Tour Authentic® 201…

Callaway® Apparel Launches Tour Authentic® 2018 Fall Collection

An exclusive curated collection of ultra-premium garments representing the absolute best in materials, craftsmanship and innovation.

Callaway® Apparel announces the launch of the Tour Authentic® Fall 18 Collection – a timeless collection designed for the elite player seeking the best in form and function.

The Fall 2018 Tour Authentic collection brings together an elegant autumnal color scheme featuring Mauve Orchid, Forest Green and Delphinium Blue to provide the discerning golfer an infusion of color for the fall season. In addition to the selection of new colors, the Tour Authentic collection has expanded by introducing new polos and layering.  These new styles include:

¼ Zip Cashmere Windstopper: Designed to look good walking the links or the city streets, this cashmere windstopper pairs perfectly with a Tour Authentic polo to create an elegant style, even in the harshest of elements.

● 100% Long staple, double thread Mongolian cashmere represents the finest grade in cashmere quality, providing luxurious feel, warmth, natural odor resistance and insulation
● 100% 4-way stretch polyester lining creates an insulated yet breathable barrier between you and cold weather
● Ribbed finishing around the bottom hem, sleeve cuffs and mock collar for a constant trim
● Four fashion forward colors create the ideal look for both on and off the course

Long Sleeve Heathered Polo: Infused with quality, style and artisanal craftsmanship, this polo features styling that translates into confidence both on and off the course.

● Wrinkle-resistant merino wool blend  provides superior wicking properties
● Natural temperature regulation to enhance warmth on cooler days
● Dress cuff opening with alloy buttons provides upscale styling for both on and off the golf course
● Under arm pierced gusset provides maximum mobility and comfort
● Unique interlined self collar for a more structured, tailored look

Quilted Jacket: Fusing artistic craftsmanship, luxurious materials, and technical innovation, the Tour Authentic Quilted Jacket offers protection from the elements without sacrificing aesthetics.

● 100% Quilted duck down fill body provides insulation in a lightweight fabric for unrivaled comfort and warmth
● 70% Cashmere/30% Merino wool sleeves provides a luxurious feel while maintaining optimal mobility
● Ribbed mock neck collar creates a flattering v neck look for that extra element of style
● Ribbed cuffs and hems helps store body heat to keep you warm while giving you the stretch necessary for optimal performance

Heather Striped Polo: A classic style infused with technology and craftsmanship, this polo features refined aesthetic that is sure to please the astute and stylish golfer.

● High gauge polyester/elastane blend  provides superior stretch and feel
● Polygiene anti-odor technology prevents the growth of odor-causing bacteria and fungi at the source
● UPF 50 sun protection helps shield your skin from harmful UV rays
● Unique interlined self collar for a more structured, tailored look

Tour Authentic® is available exclusively online at www.callawayapparel.com/tour-authentic/  and at leading golf and country clubs around the world including Medinah, Whistling Straits, Riviera, St. Andrews, Carnoustie and more.

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Golf Legends Take on Fortnite Dances – Video v…

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Good News Third Quarter Equipment

Good News Third Quarter Equipment


Some observers forget there’s a danger in reading too much into the financial results of a company over the short term especially a publicly traded company whose management is very aware they are being judged on interim results. Add to that if the company is in a stagnant or slow grow industry such as golf equipment, growth only comes from “eating the other guy’s lunch.” In other words, in today’s equipment market you can figure increases in sales often come from a corresponding decrease in sales by another company.

Brutal but those are the facts, and true especially a market where price increases are out of the question. Some club manufacturers have adopted a “value pricing” model such as Tour Edge Golf with the latest Exotics EXS driver. Lots of the newest technology and a retail price of $300. Or Cobra Golf’s F-MAX Superlite driver targeted for use by slower swing speed players which also retails for $300. Excellent clubs with performance comparing very favorably with those from competitors.

Consumers are clearly being offered a choice when compared with the largest makers such as Callaway Golf (NYSE: ELY) retailing the top selling Rogue model or Titleist (division of Acushnet Holding Corp. NYSE: GOLF) the 2019 TS2/3 at $500.

Tour Edge is privately held, and Cobra is part of the Germany-based multinational Puma but it’s no secret both are experiencing strong sales at least in part using the “more for less” plan for at least some of their club lines.

Sales of new golf balls continue to be dominated by Acushnet’s Titleist brand with Callaway a distant second followed by TaylorMade Golf and then Bridgestone Golf. Year to date Acushnet golf ball sales were $418.9 million compared with Callaway ball sales of $165.5 million.

In their report to investors for the third quarter both companies said they were optimistic golf equipment sales will continue to strengthen, and real growth is possible in overall market size. Sales of equipment are closely tied to the number of golfers, number of rounds they play and economic conditions.

Callaway has the largest sales in clubs reporting through the third quarter of 2018 of $798.1 million compared with Acushnet club sales of $333.8 million.

Total sales so far this year for Acushnet are $1,290.4 million an increase of almost 7% compared with 2017. Their forecast for the entire year is $1,620 to $1,630 million which would be up about 2.5%.

For Callaway sales through the past quarter year to date were $1,062 million or 24% higher than last year. The company’s full year estimate is $1,230 to $1,240 million versus $1,049 million in 2017.

Both companies reported better profits year to date. In the case of Callaway, it was roughly twice the previous year and for Acushnet 10% higher. Callaway is clearly growing quickly and Acushnet less quickly, but both have the top spot in a major market segment – Callaway in clubs and Acushnet in balls.

The important thing is to not over analyze the reported numbers especially when we have no information on the other major players in the business such as TaylorMade Golf, Cobra Golf, Tour Edge Golf, PING and Bridgestone.